Salesforce to Invest $1B in Singapore to Accelerate AI Adoption

12.03.2025

Salesforce plans to invest $1 billion in Singapore over the next five years to accelerate the adoption of its AI agent development platform, Agentforce. The company believes this technology will help address labor challenges in Singapore by creating digital workforces that integrate human employees with autonomous AI agents.

This investment builds on Salesforce’s nearly two-decade presence in Singapore, where it established its first overseas AI Research hub in 2019. Major customers in the country include Singapore Airlines, Grab, M1, FairPrice Group, and Ocean Network Express.

As part of its expansion, Salesforce has also signed an agreement with Singapore Airlines to integrate Agentforce, its AI layer Einstein in Service Cloud, and Data Cloud into the airline’s customer case management system. The two companies will collaborate on AI-driven solutions for the aviation industry at Salesforce’s AI Research hub.

Beyond Singapore, Salesforce has been making significant AI and cloud investments worldwide, including $500 million commitments in both Saudi Arabia and Argentina. The company is also restructuring its workforce, cutting over 1,000 jobs while hiring 2,000 employees to support its growing AI initiatives.

This move aligns with a broader trend among U.S. tech giants investing in Southeast Asia. Amazon Web Services recently announced a $9 billion investment in Singapore, while Microsoft committed $2.2 billion in Malaysia and $1.7 billion in Indonesia to expand cloud and AI capabilities.