Public Outcry Over Apple’s EU Payment Notices Misses an Important Point

16.05.2025

Apple has responded to recent backlash regarding warning messages shown on EU App Store listings that use third-party payment systems, stating that these disclosures are not new. Contrary to reports suggesting the warnings were newly introduced, Apple confirmed they have been part of its Digital Markets Act (DMA) compliance measures since March 2024.

The warnings, marked by a red exclamation icon, inform users that the app does not use Apple’s “private and secure payment system” and relies on external purchases instead. While some viewed the message as a subtle attempt to discourage third-party payments, Apple maintains that the screen was always meant to comply with DMA transparency requirements.

Confusion over the warning likely stemmed from a viral post on X showing the message on an app listing for Instacar. The post sparked outrage, with some developers accusing Apple of “malicious compliance” and using scare tactics to retain control over in-app transactions. However, experts pointed out that the notice has existed for months, but likely went unnoticed due to limited adoption of third-party payment options.

Apple cited a response from RevenueCat CEO Jacob Eiting, who noted the warnings are EU-specific and have been visible since DMA rules took effect. He suggested that the recent attention may be due to a rise in developers finally testing external payment integrations.

Although Apple announced plans in August 2024 to soften the language in the warning—changing it to say transactions are “supported by the developer and not Apple”—the European Commission requested that Apple delay implementation pending further guidance. The existing warning remains in place as Apple appeals a €500 million fine for alleged noncompliance with the DMA.