Navigating Technology and the New Mandate: Europe's AI Prospects and Challenges

25.10.2024

The previous European Parliament mandate introduced a comprehensive set of tech regulations to address the influence of Big Tech. This included the Digital Services Act, the Digital Markets Act, the Data Act, and the AI Act—the first legal framework designed to mitigate risks associated with artificial intelligence and position Europe as a global leader in this field. The AI Act adopts a risk-based approach, aiming to protect citizens from threats like invasive surveillance while fostering innovations to tackle global challenges, such as climate change. Additionally, it establishes a European AI Office to centralize expertise across the EU.

Despite these advancements, the European Union still faces significant implementation challenges. MEP Brando Benifei, co-rapporteur for the AI Act, emphasized at a recent event that the next Commission mandate must focus on effectively enforcing these regulations. He pointed out the necessity of complementary initiatives, such as investments and collaborative research, to support successful implementation. In October, a permanent monitoring group will be established to oversee AI implementation, highlighting the importance of ongoing efforts in this area.

However, some experts argue for a shift in focus. Alexandre de Streel from CERRE suggested that the next Commission should prioritize innovation, advocating for a reevaluation of the net neutrality rule and a revision of the General Data Protection Regulation (GDPR) to better support small businesses. He believes that fostering a vibrant data and innovation economy is crucial for Europe’s competitiveness.

Maryant Fernández Pérez from BEUC countered the idea of overhauling existing regulations, emphasizing the need for fair digital markets. She called for swift enforcement against practices like dark patterns, which manipulate consumers. Fernández Pérez proposed creating a Digital Fairness Act to ban these practices and enhance protections for minors and influencers.

In conclusion, while the upcoming European Commission mandate may not introduce many new regulations, it must still address a long list of implementation tasks to cultivate a fair and innovative digital environment. This approach will enable Europe to effectively tackle challenges like disinformation while supporting a competitive ecosystem for businesses on a global scale. The key question remains not if these goals will be achieved, but when.