EU launches office to implement AI Act and foster innovation


The European Union has inaugurated a dedicated office to oversee the enforcement of its landmark AI Act, which stands as one of the world’s most comprehensive AI regulations. This initiative employs a risk-based strategy, imposing strict regulations on higher-risk AI applications to ensure their safe and ethical usage.

The office’s primary objective is to foster the “future development, deployment, and use” of AI technologies, aiming to leverage their societal and economic benefits while mitigating associated risks. By emphasizing innovation and safety, the office aspires to establish the EU as a global leader in AI regulation and development.

Margerthe Vertager, the EU competition chief, highlighted that the new office will play a “key role” in implementing the AI Act, especially concerning general-purpose AI models. She remarked, “Together with developers and the scientific community, the office will evaluate and test general-purpose AI to ensure that AI serves humanity and upholds our European values.”

Sridhar Iyengar, Managing Director for Zoho Europe, praised the creation of the AI office, stating, “The establishment of the AI office in the European Commission to play a key role in the implementation of the EU AI Act is a welcome sign of progress. It is encouraging to see the EU positioning itself as a global leader in AI regulation. We hope to see continued collaboration among governments, businesses, academics, and industry experts to guide the safe use of AI to boost business growth.”

Iyengar pointed out the dual impact of AI on businesses, acknowledging both its advantages and concerns. He stressed the importance of following best practice guidance and legislative frameworks to ensure the safe and ethical adoption of AI.

“AI can drive innovation in business tools, enhancing fraud detection, forecasting, and customer data analysis, among other areas. These benefits have the potential to improve customer experience, increase efficiency, present insights, and suggest actions for further success,” Iyengar added.

The office will employ over 140 individuals, including technology specialists, administrative assistants, lawyers, policy experts, and economists. It will comprise various units dedicated to regulation and compliance as well as safety and innovation, reflecting the multifaceted approach required to govern AI effectively.

Rachael Hays, Transformation Director for Definia, part of The IN Group, commented: “The establishment of a dedicated AI Office within the European Commission underscores the EU’s commitment to both innovation and regulation, which is crucial in this rapidly evolving AI landscape.”

Hays also highlighted the potential for workforce upskilling provided by this initiative. She cited their Tech and the Boardroom research, which revealed that over half of boardroom leaders see AI as the biggest direct threat to their organizations.

“This initiative directly addresses these concerns by offering employees across various sectors the opportunity to adapt and thrive in an AI-driven world. The AI Office offers promising hope and guidance in developing economic benefits while mitigating the risks associated with AI technology, which is something we should all support,” she added.

As the EU progresses towards comprehensive AI governance, the office’s efforts will be pivotal in advancing both innovation and safety in the field.

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