Amazon's Hardware Chief Teases a Wave of Upcoming AI Devices

28.02.2025

Amazon unveiled a more sophisticated version of Alexa on Wednesday, making it more conversational and capable of handling tasks independently. However, in a surprising shift from its usual strategy, the company did not introduce new Echo devices alongside its upgraded assistant. This unexpected move has sparked curiosity about Amazon’s evolving hardware plans.

Panos Panay, Amazon’s head of devices and services, hinted that new AI-powered products are in the works. While he did not confirm whether Amazon is developing an updated version of its Alexa-enabled smart glasses to compete with Meta’s Ray-Bans, he strongly suggested that major innovations are on the way. “You can imagine there’s going to be a whole slew of AI devices coming,” Panay told CNN.

The race to integrate AI into consumer electronics is intensifying. Apple’s new Apple Intelligence suite is a key feature of the iPhone 16 lineup, and Microsoft has placed its Copilot AI at the core of Windows PCs. Meanwhile, Amazon is expanding Alexa’s role within its ecosystem, incorporating it into existing products like Ring security cameras and Eero Wi-Fi routers. Alexa+ is already being integrated into some of these devices, allowing features like answering questions based on security camera footage.

Panay suggested that Amazon envisions a network of interconnected AI-powered devices working seamlessly together. While details remain scarce, the company has previously experimented with smart rings, fitness trackers, and Alexa-powered glasses, hinting at a broader strategy that goes beyond traditional smart speakers. With AI rapidly evolving, Amazon’s approach could reshape the landscape of smart home technology.

For now, Amazon is keeping its focus on refining Alexa’s capabilities. “We have an amazing lineup coming,” Panay said, emphasizing that while new hardware is on the way, the company is also dedicated to enhancing Alexa’s intelligence to deliver a more advanced and intuitive experience.