Amazon wants to host companies custom generative AI models

24.04.2024

AWS, the cloud computing arm of Amazon, aims to establish itself as the preferred platform for companies to host and optimize their custom generative AI models.

Today, AWS introduced Custom Model Import (in preview), a new feature within Bedrock, AWS’ suite tailored for enterprise generative AI services. This feature enables organizations to import and utilize their proprietary generative AI models as fully managed APIs.

Once imported, companies’ proprietary models benefit from the same infrastructure as other generative AI models available in Bedrock’s library (such as Meta’s Llama 3 or Anthropic’s Claude 3). Additionally, they gain access to tools for knowledge expansion, fine-tuning, and implementing safeguards to address potential biases.

Vasi Philomin, VP of generative AI at AWS, explained in an interview, “There have been AWS customers who have developed or refined their own models outside of Bedrock using different tools. This Custom Model Import capability enables them to bring their proprietary models into Bedrock and seamlessly integrate them alongside the existing models. They can then leverage them within Bedrock’s workflows.