Despite the failure of Google Glass in 2014, smart glasses may be set for a resurgence. Meta and Google are heavily investing in a new generation of smart glasses that blend style, functionality, and generative AI. Gene Munster of Deepwater Asset Management explains that this renewed optimism stems from consumer demand for user-friendly tech and AI’s potential to enhance everyday experiences.
Generative AI enables glasses to seamlessly integrate into daily life by providing real-time information and context-aware assistance through voice activation, cameras, and sensors. This evolution could see smart glasses understanding the world around users, offering answers to questions like “What plant is this?” or “Where did I leave my keys?”
AI’s role is crucial in making smart glasses more functional and intuitive, transforming them from niche gadgets to essential tools. Real-time translations, personalized notifications, and content recommendations are just a few examples of how AI can improve user experience. Enhanced voice and gesture recognition, powered by AI, makes these devices easier to use, while AI-driven augmented reality can overlay useful information, such as navigation prompts, directly in the user’s field of view.
The collaboration between Meta and Ray-Ban highlights the importance of design and aesthetics in making smart glasses more appealing. Unlike the conspicuous design of Google Glass, modern smart glasses are becoming sleeker and more indistinguishable from ordinary eyewear.
However, challenges remain, especially in achieving the desired balance between augmented reality functionality and practical concerns like battery life and weight. While Apple currently focuses on its Vision Pro headset, experts predict the company will eventually enter the smart glasses market, recognizing their potential as a key part of future spatial computing initiatives.