AI Industry Report: Unprecedented Growth Conceals Major Obstacles

25.10.2024

In today’s digital age, partnerships with influencers can be a powerful way for brands to promote their products and services authentically. Such collaborations can lead to significant increases in brand awareness and brand sentiment. However, working with influencers can also be risky, as many social media stars are known for being unpredictable. Some may intentionally stir up controversies to gain more attention, which could reflect poorly on the brands they collaborate with. Thus, careful vetting of influencers becomes crucial for marketers.

Lightricks, a software company known for its AI-powered video and image editing tools, is addressing this challenge with the launch of SafeCollab. This new feature is an AI-driven influencer assessment module integrated into the company’s creative collaboration platform, Popular Pays. SafeCollab aims to simplify and automate the vetting process for marketers, saving them time and effort in researching influencers’ histories across multiple social media platforms.

Traditionally, marketers have had to manually sift through years of social media posts, videos, and comments to ensure that influencers align with their brand values. This time-consuming and labor-intensive task can now be handled by SafeCollab’s large language models (LLMs). These AI tools can analyze hours of videos, audio uploads, images, and texts, performing comprehensive risk assessments in minutes. By leveraging AI, marketers can gain crucial insights into influencers’ online presence and make informed decisions quickly.

One of the key advantages of SafeCollab is its real-time monitoring capabilities. Beyond initial background checks, the tool continuously monitors influencer content across various platforms. It can flag problematic posts containing inappropriate language, graphic content, or references to violence or drug use, enabling marketers to respond swiftly to potential risks. This proactive approach helps brands avoid backlash and protect their reputation.

The launch of SafeCollab demonstrates Lightricks’ ongoing commitment to expanding the applications of AI. By automating the due diligence process, the company empowers brands to confidently collaborate with influencers while mitigating potential risks. SafeCollab exemplifies how AI can streamline complex tasks, allowing marketers to focus on creating impactful campaigns with the right partners.